Measuring the Impact of SEO on Your Business

If you’re new to the world of SEO, you might be feeling a little overwhelmed. There are so many different ranking factors, best practices, and tools to choose from. But don’t worry! In this blog post, we’ll break down the basics of SEO into easy-to-understand language. By the end of this post, you’ll have a solid foundation on which to build your SEO knowledge. Let’s get started!

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. 

How Does SEO Work? 

Google uses a complex algorithm to crawl websites and determine which ones should rank higher in search results. This algorithm takes into account over 200 different ranking factors, including things like website content, site structure, backlinks, and keyword usage. 

While it’s impossible to know exactly how Google’s algorithm works (and Google itself doesn’t share that information), there are some general principles that we do know about. For example, we know that Google puts a lot of weight on backlinks—links from other websites that point to your website. The logic behind this is that if other websites are linking to your site, it must be because your site has good content that is relevant to their audience. 

Another important ranking factor is keyword usage. Keywords are the words and phrases that people use when they are searching for something on the internet. If you want your website to show up when someone searches for a certain keyword or phrase, you need to make sure that keyword is included in your website content—preferably in the title, header tags, and meta descriptions. 

There are many other ranking factors that come into play when determining where a website will show up in search results. But these are some of the most important ones to understand when you’re just getting started with SEO. 

Why Does SEO Matter? 

SEO matters because it can help your website earn higher web traffic levels, which can lead to more customers and sales for your business. It’s estimated that over 60% of all web traffic comes from organic search results (i.e., results that are not paid advertisements). That means if your website isn’t optimized for SEO, you’re missing out on a huge opportunity to reach potential customers! 

In addition to earning more traffic, good SEO can also help improve the visibility of your website. This is especially important if you’re a small business or new start-up trying to establish yourself in a competitive market. When your website shows up higher in search results, it gives you more opportunities to attract new customers and grow your business. 

Finally, SEO can also help improve user experience on your website by making it easier for people to find the information they’re looking for. When users have a positive experience on your site, they’re more likely to come back in the future and recommend your site to others. 

All of these things together make SEO an essential part of any digital marketing strategy—and why it’s so important to understand the basics! 

We hope this blog post has helped you better understand some of the basics of SEO! As we mentioned before, SEO is an essential part of any digital marketing strategy—so it’s important to have at least a basic understanding of how it works. If you’re feeling ready to dive deeper into the world of SEO, check out our other blog posts or contact us today for more information!